BRANDING, ICON DESIGN, GRAPHIC DESIGN, TYPOGRAPHY, ART DIRECTION
BRANDING, ICON DESIGN, GRAPHIC DESIGN, TYPOGRAPHY, ART DIRECTION
PHOTO BY: JOHN ALTDORFNER
Singer-songwriter recruits strangers to recreate great recording sessions of the past.
NASHVILLE, Tenn. – November 8, 2017 – Pittsburgh-based singer-songwriter Paul Luc took a gamble with his new record, Bad Seed. For his third record, releasing February 9, Luc decided to work with musicians he had never met before — an attempt to simulate the great recording sessions of the past.
Recorded at Welcome to 1979 Studios in Nashville, the 10-track album was produced by Dave Hidek — the same producer Luc worked with for 2014’s Tried & True. The album features drummer Paul Griffith (John Prine, Jason Isbell, k.d. lang), backing vocals from Leah Blevins, bassist Cameron Carrus, as well as pianist Jefferson Crow and pedal steel/guitar player Laur “Lil’ Joe” Joamets, both part of Sturgill Simpson’s band from the iconic 2016 album A Sailor’s Guide to Earth. They recorded without rehearsing, and decided to record to tape — a process Luc said forced them to make decisions quickly.
“I had this sort of romantic idea. I’d see photos of songwriters and musicians on a studio floor together, no computers, just doing things in that moment, which is probably what made a lot of the records that a lot of us idolize so great,” Luc said. “So I got this idea that I wanted to get acquaintances or strangers together and just do that.”
Luc is known for his ability to combine brutally-honest lyrics and relatable themes with upbeat rhythms, and Bad Seed continues to do so. Stemming from different times in Luc’s life and a varied set of inspirations, the songs on Bad Seed continue his evolution from Tried & True. Inspired by a party he attended during his stint in corporate America, Luc wrote “Lone Wolves” after seeing a stranger who seemingly felt the same way he did about the display: “we’re both lone wolves; always been on our own, even when we’re not alone.” Luc recruited Blevins to sing the stranger’s part on the song. “Slow Dancing” chronicles a relationship where the scale isn’t quite set to even; when it’s time to say goodbye but just notquite yet. Anxiety-ridden “Restless Mind” narrates the all-too-familiar feeling of unwelcome worry and distraction, while the driving title track discusses wanting to do the right thing, but often choosing the other option.
Luc’s love for music dates back to early childhood, when he found his parent’s record collection at age five. Early influences including Crosby, Stills, Nash and Young, John Lennon, The Band, and Elton John are uniquely weaved throughout his melodies. By elementary school, he explored a new love of jazz music, and in high school, toured regionally with a rock band. He eventually entered the corporate workforce, playing local shows on the weekend and releasing his first album — but after years of working a grueling 9-5, Luc woke up one day, tired, bored, and unhappy with his situation, and without a plan, quit his job. Since then, he’s harnessed his full energy toward making music.
Luc has toured throughout the country, catching the ear of the Americana world in the process. As he gears up to release his third album, his story has rapidly grown into one with an authentic sound and relatable message for the masses.
“I try to write about personal experience, and people usually relate in their own unexpected ways. There’s something beautiful about music and the unpredictable ways it connects people,” he said.
And if anything, that’s what Bad Seed is — proof that even out of the unknown, something beautiful can surface.
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PACKAGING, TYPOGRAPHY DESIGN
SELECT PHOTOS BY: JOHN ALTDORFNER
PITTSBURGH-BASED SINGER/SONGWRITER PAUL LUC MADE A DRASTIC CHANGE IN HIS LIFE WHEN HE WALKED AWAY FROM A PROMISING CAREER IN THE CORPORATE WORLD. SINCE THEN, HE'S BEEN ON THE ROAD AND ON-STAGE SUPPORTING ARTISTS SUCH AS CHUCK RAGAN, CORY BRANAN, BEN NICHOLS (LUCERO), RHETT MILLER (OLD 97'S), DAVID BAZAN, DRAG THE RIVER, IVAN & ALYOSHA, PETER CASE, THE 10,000 MANIACS AND MANY MORE. http://www.paulluc.com
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PACKAGING, TYPOGRAPHY DESIGN
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY, WEB DESIGN
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PACKAGING
ART DIRECTION, GRAPHIC DESIGN
CREATIVE DIRECTION, ART DIRECTION, CONCEPT DESIGN
ART DIRECTION, GRAPHIC DESIGN
ART DIRECTION, GRAPHIC DESIGN
BRANDING, ICON DESIGN, GRAPHIC DESIGN, TYPOGRAPHY
AE X YOUNG MONEY
An exclusive collection of tees, hoodies, accessories & more designed in collaboration w/ Lil Wayne
COMPLEX
BY ARIA HUGHES 7. 15, 2019
Yes. American Eagle is partnering with Lil Wayne.
It seems like an unlikely pairing, but when you look at how the teen-focused retailer has moved over the last year, it kind of makes sense.
Go walk past its SoHo store on Broadway in New York and you might mistake the shop for a sneaker reseller—the windows are dominated by Yeezys and Jordans and other popular styles. This is thanks to a partnership with Urban Necessities, a sneaker and streetwear consignment shop based in Las Vegas that opened a store in American Eagle's SoHo space in March.
American Eagle understood early on that its customers wanted to see more people who looked like them, and now it's learning that its consumers have a growing interest in sneakers, streetwear, and even CBD—the retailer recently announced that, come October, it will sell beauty products infused with the substance.
Therefore, the Lil Wayne partnership is a sign of how the retailer's progressing or pivoting, and even he was surprised by the scope of the deal. He initially thought it was just a photo shoot, but when he saw product samples splashed with Young Money branding, he realized he was working with the No. 2 denim retailer in the U.S. on a 25-piece product line for men, which consists of tie-dye denim jackets, T-shirts, and shorts, along with distressed jeans, hoodies and boxers. The collection retails from $8 to $100 and will be available to purchase on August 10. A holiday collection with Wayne and Young Money will hit stores later in the year.
ART DIRECTION, GRAPHIC DESIGN
CREATIVE DIRECTION, ART DIRECTION, BRANDING, GRAPHIC DESIGN, PHOTOGRAPHY, PACKAGING, FONT DESIGN, APPAREL GRAPHICS
ART DIRECTION, GRAPHIC DESIGN, APPAREL GRAPHICS, PACKAGING, ON PRODUCT MARKETING



CREATIVE DIRECTION, ART DIRECTION, CONCEPT DESIGN